Case Study
Autotradelab (AI Trading Startup, 2025)
Challenges
Challenges
Challenges
Challenges
Autotradelab was an early-stage AI trading startup with strong technical skills but no structured business foundation. When they reached out to me, what they had was:
A basic Linkedin Page
a website page with feature-based, ineffective copy
A pitch deck that lacked clarity, structure and persuassion
They had no
clear value proposition
differentiated positioning
structured onboarding
documented internal processes
investor-ready messaging
market research insights
They needed someone who could think like a strategist, execute like a full team, and guide them step by step, almost from zero.
What I Delivered
Over the course of just eight weeks, I took autotradelab from an unstructured startup to a strategically positioned, investor-ready company. I was not only executing; I was educating, coaching, and restructuring the company from the inside out.
Complete Messaging Transformation
I rewrote autotradelab's entire website and pitch deck, shifting their communication from feature-based to benefit-driven and investor-focused messaging
But beyond rewriting, I educated the founders on how strong copy works, teaching them the difference between features, benefits, differentiation, narrative flow and emotional resonance.
Deliverables included:
Website rewrite
Pitch Deck rewrite
Core message and Brand narrative
Unique Differentiators
Value Proposition and Positioning Statement
Deep Market & Competitor Research
I did deep, independent research, identifying:
Customer Frustration
Market Sophistication Levels
Unmet Needs in AI tradng
Competitor weaknesses
Market Gaps
Opportunities for Clear Differentiation
Offer, Script & Outreach System
I built their outreach and communication system:
Cold DM Scripts
Offer Articulation
Offer Statement
Messaging Pillars
Investor Fears & Rebuttals
Unique Value Narrative